Thursday, 22 April 2010
Itunes genius
Itune Genius is a application made by Itunes to make life easier for its custermers, one of the ways is creating a play list arround a song that user likes. Another way its used is to recomend artist to the user by looking at their libary, surley this is a good thing for the industrie as its a better and faster way into finding new artist and songs...
A couple of reasons Genius is a good move for Apple, business-wise:
One, it encourages people with decent-sized iTunes libraries to listen more. I suspect that these folks are the most likely candidates to upgrade to newer iPods, and if they're rediscovering their music collections they're more likely to do that.
Two, it increases the "stickiness" of iTunes, and decreases the likelihood that I'll switch to some other service. It's like a moat around iTunes and the iPod, keeping would-be invaders out.
A couple of reasons Genius is a good move for Apple, business-wise:
One, it encourages people with decent-sized iTunes libraries to listen more. I suspect that these folks are the most likely candidates to upgrade to newer iPods, and if they're rediscovering their music collections they're more likely to do that.
Two, it increases the "stickiness" of iTunes, and decreases the likelihood that I'll switch to some other service. It's like a moat around iTunes and the iPod, keeping would-be invaders out.
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